You can use around 10 video campaign types to promote your business: skippable in-stream, shopping video campaigns, video discovery, 6-sec bumper ad, non-skippable 15-sec ad, vCPM outstream ad, and video ad sequence etc. The more ad creatives you have, the better results you may achieve. Win customers in the customer journey.

Before you start advertising, make sure you set up conversion tags correctly. Contact us and get your ad account set up properly. It does also matter what sales funnel you use and what product or service you would like to advertise through youtube ads. Note that it’s not only about clicks or leads, it’s more about data you keep getting from running the ads. The more data you have, the faster you get new cheap leads.

Any business has different starting positions and a monthly budget that one can allocate into  advertising. The best approach is to start with the minimum daily budget and run ads for 7-10 days just to get some clicks and conversions. Then if ads perform well, you can then scale up the budget. In the meantime, remember that Google is snicky (and it’s ok, they are keen on earning money) and charges you more as soon as AI understands how fast you want to scale up the campaigns.