Embed me as your YouTube & ads strategist — without a full-time hire
I plug directly into your team as a senior, fractional strategist — owning the YouTube and ads strategy, reviewing execution, and reporting on the numbers that actually matter. No agency layers, no account manager relaying messages. Just me, on your channel.
"I only take on a handful of fractional clients at a time, so I can actually move the needle on each one."
A senior strategist, embedded in your team
Strategy & roadmap ownership
A living growth roadmap tied directly to your revenue and subscriber goals, reviewed and adjusted every month.
Embedded execution oversight
I review content, SEO, thumbnails and ads execution against the strategy — and course-correct before small issues compound.
Weekly or biweekly calls
Direct working sessions with you and your team — not a once-a-quarter check-in.
Monthly reporting
Clear reporting against the metrics that matter to the business — not vanity numbers.
Direct Slack / email access
Async access between calls — questions and decisions don't wait a week for a response.
Team coaching
I work with your existing editors, writers and ads manager so the strategy sticks after my involvement scales down.
From audit to embedded partner
Discovery & audit
Full review of your channel, ads accounts, funnel and current goals.
Strategy & roadmap
A 90-day roadmap built around the metrics tied to your revenue.
Embedded execution
Weekly calls, async reviews, and hands-on guidance for your team.
Reporting & iteration
Monthly reporting against the metrics that matter, with the roadmap adjusted as we go.
Real growth compounds — it doesn't happen in week two
Most fractional engagements need 3–6 months of involvement before you hit a new high in subscribers, watch time, leads or revenue. I'd rather tell you that upfront than sell you a two-week miracle. If you need a fast, contained fix, our Diagnose, Rescue or Launch sprints under Offers are a better fit — this engagement is for sustained, compounding growth.
Foundation
Full audit of the channel, ads and funnel. Roadmap and priorities locked in. First structural fixes shipped.
Momentum
Content, SEO and ads run on the new strategy. First measurable lifts in the metrics we're targeting.
Compounding
Consistent execution compounds — this is typically where clients hit a new high in subscribers, watch time, leads or revenue.
Real feedback from fractional engagements
224+ completed engagements.
Starts from $5,000 / project
Scope and monthly investment are set per engagement based on your channel size, ads spend and how much of the execution I'm overseeing versus directly running. Most fractional engagements run 3–6 months minimum so the strategy has time to compound.
Get started nowFrequently Asked Questions
Want the answer to something specific to your project? Send us an email and ask.
You get a senior YouTube and ads strategist embedded part-time in your team — the same seat at the table as a full-time hire, without the salary, benefits or hiring process.
The first 4–6 weeks go into audits, fixing structural issues and rebuilding the roadmap. Content, SEO and ads then need time to run on that strategy before the data shows a real lift. Most clients see it compound into a new high somewhere between month 4 and month 6.
A full audit, a 90-day strategy roadmap, weekly or biweekly calls, async Slack/email access, and monthly reporting. Exact scope and cadence are set per engagement based on your channel and goals.
We agree on the engagement terms upfront before starting. If priorities change, we talk it through directly — there's no reason to stay in something that isn't working for you.
Let's see if fractional is the right fit
Starts from $5,000/project. Plan on 3–6 months to see it compound.
Get started now